About

I'm Lux, founder of LoveLux. Thanks for stopping by! 

LoveLux is all about celebrating the fabulous mini people in our lives. And every mini-me is truly unique so enter a stylish world of kids clothing ranging from 3 to 11 years. Asserting inner superpowers, we are seeking to level the gender playing field with truly unisex designs that send out all the positive vibes. We design super soft sweatshirts where bold typography, bursting in a rainbow spectrum of colours, fuses with upbeat motifs. Delighting in the individual characters of our mini me’s we want to empower life’s little dreamers, brave souls and wonder warriors.

Our Ethics are just as important as our bold sense of style. All our sweatshirts are lovingly made using GOTs Certified Organic Cotton and delivered to you in plastic-free packaging. With an eco-conscious mindset, we believe that sustainability, not seasonality is fundamental in ensuring that styling the next generation helps to care for their planet too.

And as a mother to three distinctly different but equally independent girls, I desired clothing to truly embrace their fearless sense of self. They have inspired the key messages of self-love that are threaded through every jumper we create. And with over a decade of experience in the fast fashion industry, I increasingly sought purpose in slow fashion, embracing luxury that can last. Reflecting my love for stylishly slouchy laid back separates, the range is all designed in house with unisex handwriting of assured and sunny slogans.

Established in London, LoveLux was principally founded to provide a timeless capsule of upbeat clothing with a key focus on quality and kindness to our planet.

We hope your mini superstars love the collection as much as we do, some are available in adult sizes too!