I'm Lux, founder of LoveLux. Thanks for stopping by! 

LoveLux is all about celebrating the mini people in our lives – because their clothes should be as individual as they are! My three girls’ sparky and fearless personalities have inspired not only the LoveLux collection but also its purpose and brand values. We are into nice things, the planet and having fun!

With over a decade in the fashion industry and a taste for the finer things in life, at LoveLux we are committed to quality and a premium feel on all our products. And my girls' constant questioning of the world around them has also steered the ethics of the brand. LoveLux products (and packaging) are organic, sustainable and made to last.

We hope your mini superheros love the collection as much as we do!